Bringing B2C Visibility to B2B?  How Much is Too Much?

In the competitive manufacturing sector, innovation is key, not just keeping pace. For supply chain operations, this means enhancing visibility from procurement to delivery, akin to B2B tracking systems used by Domino’s and Amazon. As buyers increasingly expect the transparency and convenience of personal shopping in their professional dealings, this shift fundamentally transforms B2B interactions, prioritizing user experience and immediate information access. However, while increased visibility offers more control, it's crucial that this power is managed responsibly.

In their article, TBM's CEO Bill Remy and Managing Director of Supply Chain and Analytics, Brian Cromer, discuss the potential of a “Pizza Tracker for Production” to improve visibility. They also caution that this approach comes with significant challenges.

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