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Most companies start their lean journey on the factory floor and eventually use lean in their business processes. Few work on the links in their value chains that touch customers, distributors, and suppliers because such work can be complicated, risky and difficult to tackle. As challenging as it may be, ignoring the value chain impedes a company’s ability to compete, satisfy customer needs and grow. Companies that build lean value chains leverage lean for growth. They become solutions providers, bundling products, services, and activities to create superior value for their customers. The solutions earn brand loyalty. They demonstrate agility and responsiveness that lock customers in. They create barriers that are much for difficult for competitors to overcome. Learn how and where to apply Lean Value Chain techniques to maximize improvements in creating customer value and optimizing the performance of your supply chain. Benchmark your company’s performance versus a lean value chain. And, gain understanding about the four critical links of a fully synchronized value chain: Demand Management, Order Fulfillment, Business Planning and Scheduling and Supply Management.
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